Ad Ventures: Reliving the Golden Era of Advertising in Madras describes the path-breaking advertising campaigns created by JWT/HTA during the years 1963 to 1973. Written by a research analyst who was involved in every HTA campaign, it gives the reader a ringside view of the successes engineered by a group of dedicated advertising professionals; the reader is drawn gently and completely into the process: from convincing the client to the genesis and execution of creative ideas that led to the establishing of advertising as an industry in Madras.

This remarkable story is a throwback to a bygone era of glorious, path-breaking professional work.

This book is indeed a valuable addition to the literature on advertising and market research in this part of the world. The fascinating story of this remarkable man needs to be told and told interestingly as this book does.”

N. Murali

Chairman, Kasturi & Sons Ltd.